Children’s Museum of the Galilee
Completed for CMG as freelancer
Tasked by the founders of Children's Museum of the Galilee, they were responsible for updating and creating a brand new master visual design language suite. The objective was to establish consistency and recognition throughout various fundraising stages. The website played a pivotal role during these stages, serving as a moodboard for CMG and showcasing their vision for the first-ever children's STEAM museum in Israel. To gain a deeper understanding of the project, you can visit the website.
master visual design suite for CMG
CMG website before branding update
During this phase of the design process, the team collaborated with the marketing writer to reorganize and categorize information hierarchies, aiming to enhance audience understanding and facilitate the digestion of small, bite-sized information. Extensive research was conducted to explore how other children's museums present and display information effectively.
CMG website after branding update
In the revamped website design, new graphics were created, and fresh photographs were sourced to align with the new brand language. The visual approach aimed to capture the playful and curious nature of children, serving as an integral part of the branding. Decorative elements were introduced, directly tying back to the CMG main logo, along with vibrant primary colors. These elements were strategically incorporated to brighten up the website and draw attention to the founders and important update videos.
As Children's Museum of the Galilee (CMG) remains in the fundraising phase, particular attention was given to the donors' recognition page and the introduction page, which were identified as the key highlights of the website. Significant effort was directed towards the development of the introduction page, as it establishes the primary voice for the entire website and lays the foundation for future marketing endeavors.