Ad Policy Branding (North America)

Completed for TikTok as freelancer

Tasked by the TikTok Ad Policy team (North America), they were responsible for creating recognizable and versatile team branding that could be applied to team jackets, cups, and stickers. The goal was to foster team spirit and cohesion while working remotely. Guided by TikTok's master brand guidelines and embracing the playful nature of the social platform, they successfully developed three distinct logos. These logos were not only specific to the North American region but also designed to be easily adaptable to other regions.